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	<title>Comments on: A lesson in how not to approach bloggers</title>
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	<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/</link>
	<description>That is who I am</description>
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		<title>By: dp</title>
		<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/comment-page-1/#comment-3018</link>
		<dc:creator>dp</dc:creator>
		<pubDate>Tue, 05 Aug 2008 22:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://ash10.com/?p=30#comment-3018</guid>
		<description>@&lt;a href=&quot;http://www.chrisunitt.co.uk/&quot; rel=&quot;nofollow&quot;&gt;Chris&lt;/a&gt;: that&#039;s a good point, and an interesting paradox, but Pete did a pretty good job of  saying that AutoTrader (sans link) was the better option. If everyone who mentioned the Motors site also said &#039;but AutoTrader&#039;s better&#039;, how many visits would Ben get out of that?

The paradox is that any mention is good advertising, so if someone wants to run a site down, ignoring it would seem the obvious option. Yet that&#039;s also the neutral position. So how does one develop negative publicity? Possibly by being compared unfavourably, as Pete&#039;s done.</description>
		<content:encoded><![CDATA[<p>@<a href="http://www.chrisunitt.co.uk/" rel="nofollow">Chris</a>: that&#8217;s a good point, and an interesting paradox, but Pete did a pretty good job of  saying that AutoTrader (sans link) was the better option. If everyone who mentioned the Motors site also said &#8216;but AutoTrader&#8217;s better&#8217;, how many visits would Ben get out of that?</p>
<p>The paradox is that any mention is good advertising, so if someone wants to run a site down, ignoring it would seem the obvious option. Yet that&#8217;s also the neutral position. So how does one develop negative publicity? Possibly by being compared unfavourably, as Pete&#8217;s done.</p>
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		<title>By: Rich Batsford</title>
		<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/comment-page-1/#comment-3017</link>
		<dc:creator>Rich Batsford</dc:creator>
		<pubDate>Tue, 05 Aug 2008 18:32:16 +0000</pubDate>
		<guid isPermaLink="false">http://ash10.com/?p=30#comment-3017</guid>
		<description>I think what bugged me about it is that BRMB seemingly do very little to support the local music scene when it could be such a valuable resource to the musical and creative city and do so much to create bonds.

Perhaps by blogging about it i didnt do much to create such bonds myself.

Ho Hum

Right, Im off to buy a car, got any tips?

Rich
Xx</description>
		<content:encoded><![CDATA[<p>I think what bugged me about it is that BRMB seemingly do very little to support the local music scene when it could be such a valuable resource to the musical and creative city and do so much to create bonds.</p>
<p>Perhaps by blogging about it i didnt do much to create such bonds myself.</p>
<p>Ho Hum</p>
<p>Right, Im off to buy a car, got any tips?</p>
<p>Rich<br />
Xx</p>
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		<title>By: Chris</title>
		<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/comment-page-1/#comment-3016</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Fri, 01 Aug 2008 16:23:47 +0000</pubDate>
		<guid isPermaLink="false">http://ash10.com/?p=30#comment-3016</guid>
		<description>On the other hand...

Haven&#039;t they scored a great result?  They got links, for the page rank, but best of all they got mentioned in a local online network that would otherwise have been very hard to get into.  Give it a week and it won&#039;t matter how people heard about them as long as there&#039;s a chance they&#039;ll check the website if looking for a car.

Sure, it could be seen as an inelegant approach (most likely/only by people in the blogging bubble?) and goes against prevailing blogger wisdom but, with few talking points to offer, the thought occurs that maybe Ben&#039;s been a smart cookie and has made the best of a very unpromising lot - maybe it&#039;s not worth burning bridges with him.</description>
		<content:encoded><![CDATA[<p>On the other hand&#8230;</p>
<p>Haven&#8217;t they scored a great result?  They got links, for the page rank, but best of all they got mentioned in a local online network that would otherwise have been very hard to get into.  Give it a week and it won&#8217;t matter how people heard about them as long as there&#8217;s a chance they&#8217;ll check the website if looking for a car.</p>
<p>Sure, it could be seen as an inelegant approach (most likely/only by people in the blogging bubble?) and goes against prevailing blogger wisdom but, with few talking points to offer, the thought occurs that maybe Ben&#8217;s been a smart cookie and has made the best of a very unpromising lot &#8211; maybe it&#8217;s not worth burning bridges with him.</p>
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		<title>By: Anthony Herron</title>
		<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/comment-page-1/#comment-3015</link>
		<dc:creator>Anthony Herron</dc:creator>
		<pubDate>Fri, 01 Aug 2008 11:12:08 +0000</pubDate>
		<guid isPermaLink="false">http://ash10.com/?p=30#comment-3015</guid>
		<description>Well agreed. 

Well take a look at my blog site 
http://www.boywonderrecords.co.uk/blogs/anthonyherron/

From that, you&#039;ll see the email address on there is actually a picture to prevent spam, so he had to visit the page to get me email address and from the time spent on there, he was unable to see (and I think the short bio on the page helps) what I blog about. It has nothing to do with cars as you may have guessed. 

But if he was looking for people to post about the said site, its useless, the blogging market readers are musicians and industry/creative type folk alike. My posting about a new car site would have no value to these people or for them. So they&#039;ve wasted time looking up my email address and emailing me and I&#039;m wasting my time for talking about it, so I&#039;ll stop now. Cheers Pete!</description>
		<content:encoded><![CDATA[<p>Well agreed. </p>
<p>Well take a look at my blog site<br />
<a href="http://www.boywonderrecords.co.uk/blogs/anthonyherron/" rel="nofollow">http://www.boywonderrecords.co.uk/blogs/anthonyherron/</a></p>
<p>From that, you&#8217;ll see the email address on there is actually a picture to prevent spam, so he had to visit the page to get me email address and from the time spent on there, he was unable to see (and I think the short bio on the page helps) what I blog about. It has nothing to do with cars as you may have guessed. </p>
<p>But if he was looking for people to post about the said site, its useless, the blogging market readers are musicians and industry/creative type folk alike. My posting about a new car site would have no value to these people or for them. So they&#8217;ve wasted time looking up my email address and emailing me and I&#8217;m wasting my time for talking about it, so I&#8217;ll stop now. Cheers Pete!</p>
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		<title>By: editorialgirl</title>
		<link>http://iam.peteashton.com/a-lesson-in-how-not-to-approach-bloggers/comment-page-1/#comment-3014</link>
		<dc:creator>editorialgirl</dc:creator>
		<pubDate>Fri, 01 Aug 2008 10:19:57 +0000</pubDate>
		<guid isPermaLink="false">http://ash10.com/?p=30#comment-3014</guid>
		<description>I don&#039;t know about you, but putting the word &quot;motors&quot; together with the name &quot;BRMB&quot; gives me a bit of a twitch. Two of the worst things about this city in one website. Nggg...

But really. Of all the bloggers in Birmingham, they managed to miss out *Pete Ashton*??

Probably OT, but &quot;conversational serendipity engine&quot; is the best description of Twitter I&#039;ve ever heard. I&#039;ll be using that in future, if you don&#039;t mind.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know about you, but putting the word &#8220;motors&#8221; together with the name &#8220;BRMB&#8221; gives me a bit of a twitch. Two of the worst things about this city in one website. Nggg&#8230;</p>
<p>But really. Of all the bloggers in Birmingham, they managed to miss out *Pete Ashton*??</p>
<p>Probably OT, but &#8220;conversational serendipity engine&#8221; is the best description of Twitter I&#8217;ve ever heard. I&#8217;ll be using that in future, if you don&#8217;t mind.</p>
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