In terms of the ‘promotional copy’ pages – there’s a lot of mention about blogging, so you may want to think more about outlining other services you offer, in the form of 3 or 4 bullet points with a short description. In tandem, you should include some short case studies of successful projects you’ve delivered against the different headings of services you offer. A lot of creative agencies do this. Describe the organisation, the problem, what solution you implemented, what the smiley faces result was and a pretty pic. Also I want to see more web links and screen grabs to the sites you’ve set up orgs you’ve advised.

In ‘How I work’ you may want to think about ‘products’ rather than general services. Could you offer a ‘fixed prize package’ that includes a phone or face-to-face conusltation and a 20 page diagnostic report, or 6 hour technical set-up service? This is the way people will be thinking in a recession – set a high price (they think “he must be good”) discount it to buggery (“wow it’s a steal!”). A package can frame the discussion/negotiation with a potential client.

Maybe also mention things like social media surgery for the no-budget people, or say you offer special rates for start-ups, non-profits, community orgs (consultancy is a big put off terms for those with tiny pockets).

The hard sell isn’t you – but you can find more of a middle ground, which can be the basis of your ‘real world’ brochure…

I really like that both pages really nail what it is you doing, but It might be useful to have one of those awful case study type things, like X came to use and wanted to do this, I look at what they needed to do then we did this, Y has happened because of it and they love me because I’m great. It might be useful to point people towards a real project and say “we did this”.